For Every You

Agency Network: 
Published/Aired: 
May 2021

Description

Bomb Pop’s campaign is all about celebrating, exploring and embracing every possible “you” by showcasing the multifaceted sides – and varying interests – of tweens and teens. The creative takes viewers on an upbeat and fun journey as these heroes highlight their real-life ‘sides’ in the form of passions and interests, from basketball and dance to skateboarding and music, complete with an ice pop for every type of teen. The new creative is inspired by real tweens and teens and even features six non-professional actors (aka real, everyday teens) who shot the content on their own iPhones - a first-ever for the brand.

Film advertisement created by Deloitte Digital, United States for Bomb Pop, within the category: Confectionery, Snacks.

Advertising Agency: Deloitte Digital
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