Bodegas Arraez is one of the most irreverent wineries and rogues of the Spanish East. To make their wines known, we decided to do something very special. Create a wine that commemorates one of the most remembered moments in our history: the Destroy Route. A musical movement that made thousands of people from all over Europe come to Valencia to dance to the rhythm of the most innovative dj's of the moment. We decided to join one of the most famous dj's, Chimo Bayo to create the wine. The name of the wine was HU-HA, a song that went around the world and famous in half the world. After filtering a photo of the label that revolutionized the networks, we showed a documentary that recalled that era and encouraged people to celebrate their spirit through this wine. Soon all the media talk about this wine and Bodegas Arraez sold 20,000 bottles in a week.
Film advertisement created by KIDS, Spain for Bodegas Arráez, within the category: Alcoholic Drinks.
Executive Creative Director / Copywriter: Jorge Sánchez
Executive Creative Director: Jabo García-Janini
Creative Director / Copywriter: Willy Roda
Creative Director: Jorge Herrero
Account Executive: Rocio López
Art Director: Paco Tuercas
Production Company: Kill the TV
Editor: Jorge Palao
Music: Chimo Bayo