Agency Network: 
October 2008


Film advertisement created by GSD&M, United States for BMW, within the category: Automotive.

Advertising Agency: GSD&M Idea City, Austin, USA
Creative Director: Wade Alger
Creative Director: Jay Russell
ACD / Copywriter: Andy Miller
ACD / Art Director: Robert Linn
Agency Producer: Florence Babbit
Production Company: Psyop, Los Angeles
Directors: Chris Staves and Laurent Ledru, Psyop
Executive Producer: Neysa Horsburgh
Line Producer: Michael Schlenker
Visual Effects: MassMarket, Los Angeles
Executive Producer: Christine Schneider
Previz Producer: Michele Watkins
Producer: Blythe Dalton
CG Supervisor / Previz: David Chontos
Technical Director / 3D Generalist: Jon Tojek
Modeling / Rigging: Joon Lee
Modeling / Lighting: Sarah Bocket
Lighter / Renderer: Robb Gardner
Compositor: Lane Jolly
Trackers: Marcus Erbar, Matt Broeska
Roto Artists: Brendan Smith, Austin Brown
Lead Flame: Brian Buongiorno
Flame Artists: Sarah Eim, Jan Cilliers
Previz (NY): Joshua Frankel
Additional Previs: Chris Batty, Duane Flock
Tracking (NY): Joerg Liebold
Editorial: Paul Sabater, Spot Welders, Los Angeles
Mix House: Play, Los Anegels
Mixer: John Bolen
Music: Felix Bloxsom
Telecine: The Syndicate, Los Angeles
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Guest commenter's picture

Looks sexy; not sure about the ad though...

Guest commenter
Roger Daly's picture

That's a lot of names to put up for so few red dots.

Roger Daly
Activity Score 355
All ears's picture

What is the relevance of driving on a glass surface?

All ears
Activity Score 233
Copywriter, London
kurtberengeiger's picture

Thank you.

Activity Score 7353
iRIO's picture


Activity Score 224
Guest commenter's picture

Could be executed better, its too, cheap? the CG doesnt really help it look 'cooler'

Guest commenter
spidey's picture

i think the copy and the visuals doesn't fit that well

Activity Score 42
ad agency
john doe's picture

looks good – but i was missing an idea...

john doe
Activity Score 1571
Art Director
nida ijaz's picture

according to me idea behind it is that the car can be sliped over smooth this can't???????????

nida ijaz
Activity Score 19
Graphic Designer
renzz's picture

NO idea NO ad. Fail.

Activity Score 227
Advertising student. |

- Has everyone noticed the secret behind these signatures? -

strategist's picture

It's a Great idea. and the same about the ad. I want the car which can cope with a glass road. But the copy slides off.

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