Where Too Much Is Just Right

Agency Network: 
May 2017


The idea of the campaign is quite pure. M cars are polarising – BMW M is non-conformist, unconventional and always has its own style. For some people this may seem ‘irrational’, but it is precisely this passion that makes the BMW M brand so inimitable and unique to its fans. The campaign will initially get underway with a series of online films. From a father teasing his son, a likeable wedding guest running a little late or a BMW M4 GTS with a built-in roll cage that makes it less than ideal for a mother-in-law’s taxi-ride, the films provide a playful insight into the character of BMW M. With our online communications, we are showing how creative storytelling with humorous content can attract people from social networks.

Film advertisement created by Jung von Matt, Germany for BMW, within the category: Automotive.

Advertising Agency: Jung von Matt, Hamburg, Germany
Executive Creative Director: Max Lederer
Creative Directors: Benjamin Bruno, Christian Klein
Art Director: Leon Becker-Detert
Copywriter: Kristine Ringe
Account Director: Jan Anderssen
Project Managers: Annika Glander, Niels Boese
Agency Producers: Elisa Koschmieder, Jonathan Helmer
Production: BigFish Filmproduktion
Director: John Barber
DOP: Tommy Wildner
Music: Specter Berlin
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kleenex's picture

Not a bad set of ads.

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