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Ultimate racetrack

Agency Network: 
Published/Aired: 
July 2014

Description

Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Advertising Agency: Cundari, Toronto, Canada
Creative Director: Andrew Simon
Art Directors / Copywriters: Sarah Adlam, Mike Dietrich
Director: Ozan Biron
Sound: Charles Deenen
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Highest Rated

mADman808's picture

I disagree. Good ideas are discovered not made. In this case, finding the right driver was everything. It's a great ad. Makes me want to buy and drive that car.

mADman808
Activity Score 19
kleenex's picture

The driver was excellent...

kleenex
Activity Score 55237
Web Designer/Developer
adri10288's picture

Car porn! What exactly did the agency do though? "Our idea is wicked-cool shots of an M4 driving. There must be a sense of danger involved. Some Squealing noises. Etc."

adri10288
Activity Score 337
Copywriter at Zebra Studios
mADman808's picture

I disagree. Good ideas are discovered not made. In this case, finding the right driver was everything. It's a great ad. Makes me want to buy and drive that car.

mADman808
Activity Score 19
Jaytesh's picture

Was the plan to not include any major on-your-face Branding?

Jaytesh
Activity Score 122
Other at TI Cycles, Murugappa Group |

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

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