Proud sponsor of empty roads

Agency Network: 
June 2021


BMW Belux is a loyal partner of the Red Devils, Belgium’s national football team and current leader in the FIFA world ranking. For this summer’s big event, TBWA created a film for BMW with an unexpected twist. One in which the football players aren’t the main stars. As an advocate of pure driving pleasure, BMW doesn’t sponsor the players, but the empty Belgian roads.

Film advertisement created by TBWA, Belgium for BMW, within the category: Automotive.

Advertising Agency: TBWA Belgium
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