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Agency Network: 
Published/Aired: 
February 2016

Description

The ad features illustrations from the artist Ed Fairburn, who is known for his ability to integrate hand drawn illustrations into map topography. The work perfectly illustrates the car’s ability to take on the UK terrain, and we also hope it will appeal as a piece of design work.

Film advertisement created by FCB, United Kingdom for BMW, within the category: Automotive.

Advertising Agency: FCB Inferno, UK
Creatives: Mike Mackenzie, Greg Harvey
Planning: David Jackson
Senior Account Manager: Kathleen MacLean
Account Executive / Grad: Barnaby Kelly
Agency Producer: Cara Marsh
Production: Charterhouse
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Highest Rated

kleenex's picture

Well I like the concept, but I do not think it will sell many cars.

kleenex
Activity Score 58793
Web Designer/Developer
kleenex's picture

Well I like the concept, but I do not think it will sell many cars.

kleenex
Activity Score 58793
Web Designer/Developer
morse's picture

Art and BMW? I don't think the strategy works.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

halaby87's picture

Wow no

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

BAdsoftheworld's picture

Idea is nice, art is beautiful but not relevant for BMW.

BAdsoftheworld
Activity Score 3519
Priya Wijetunga's picture

Agree with BAdsoft.

Priya Wijetunga
Activity Score 1667
General Manager
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