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Flash-Projection

Agency Network: 
Published/Aired: 
December 2010
BMW:  Flash-Projection
BMW Film Ad -  Flash-Projection

Description

Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Creative Directors: Matthias Harbeck, Helmut Huber
Copywriters: Matthias Harbeck, Helmut Huber, Lorenz Langgartner
Art Directors: Veronika Broich, Thomas Ardelt
Production Company: Embassy Of Dreams Filmproduktion, Munich
Film Director: John Buche
Production Company Producers: Helmut Hartl, Christian Schelb, Sebastian Eberhard
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Guest's picture

The TV Commercial titled BMW Flash-Projection was created for Bayerische Motoren Werke Aktiengesellschaft in Germany and is well worth a look - infact it is pretty amazing.

Marianne - G3 Creative

Guest
lahaff's picture

Sweet. But feels inspired by Fight Club when Brad Pitt shows penises in the middle of on going movies.

lahaff
Activity Score 1518
Copywriter
Guest's picture

cool

Guest
Guest's picture
Guest
jackmancer2017's picture

So smart and pretty innovative.

jackmancer2017
CuriousPencil's picture

Courageous to bring something new to the table, but I think probably too invasive and subliminal to last long as a brand vehicle. This is really, really smart, and deserves praise, for however long it takes to be deemed unsuitable by Health&Safety.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

a magnificent idea of how to involve consumers with the brand. Excellent!!!!!!

Guest
Guest's picture

Congrats Helmut!!!!!

Guest
Ads.chinaSMACK's picture

Agreed. The subliminal element will no doubt prevent this kind of advertising becoming a mass vehicle, but nevertheless an innovative idea that must be applauded!

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

ElCaza89's picture

woow.....that's so clever and involving..great

ElCaza89
Activity Score 343
Oblabla's picture

we cannot really say but if you live the experience, then you'll obviously remember it. if someone will talk about bmw this ad will definitely come up!
Innovative ideas mark your mind

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

Guest's picture

I hate it because i love it to muchhhhh!!!! Congratulations nice ad.

Guest
DBB's picture

amazing.

DBB
Activity Score 1216
alex7white's picture

Great idea to literally get inside people's heads! It is a great and unique idea that I'm sure will stick with people for a long time. This is a prime example of doing something off the wall to promote interest in the brand!

alex7white
Activity Score 7
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