Expressions of joy, Launch film

Campaign
Agency Network: 
Published/Aired: 
August 2009

Also From This Campaign 4

Description

The campaign presents an interpretation of the joy of driving, a collaboration with artist Robin Rhode and director Jake Scott. The work captures the exhilarating performance of the all-new BMW Z4 Roadster by using the car as a paint brush on a 100 x 200ft canvas.

Executive Creative Director, Mark Taylor

Director, Jake Scott
Producer, David Mitchell
DP, Sal Totino
EP, Marjie Abrahams

Editor, Hank Corwin
Executive Producer, Nancy Osbourne
Asst Editor, Tony Orcena
Asst Editor, Louise Crane

Film advertisement created by GSD&M, United States for BMW, within the category: Automotive.

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Highest Rated

firebug's picture

o shit
thank u Peah

firebug
Activity Score 1111
Peah's picture
Peah
Activity Score 2
Art Director
Guest's picture

Any idea when Honda's was produced? I've seen the "car as art maker" idea many times but never both being so similar.

If they were both produced at the same time, my vote would go to BMW's execution.

Guest
firebug's picture

o shit
thank u Peah

firebug
Activity Score 1111
Guest's picture

It's looking like BMW was November, 2008.

http://www.expressionofjoy.com/

Guest
Temple's picture

Not really an interpretation of the joy of driving. Most likely an interpretation of the joy of yawning.

Temple
Activity Score 11339
Creative Director
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