Concrete walls

Agency Network: 
Published/Aired: 
June 2011

Description

Production House: Banditos Bros.

Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Copywriter: Brian Murray
Producer / Group Account Director: Daryn Sutherland
Account Manager: Ranjan Gill
Director: Mike Mouse McCoy
Exec Producer: Jeff Rohrer
Line Producer: Ryan Slavin
Sound Design: Jamey Scott / Dramatic Audio
Other Banditos: Jacob Rosenberg, Lance Holte, Sean Cushing, Stephen Lawes
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Highest Rated

Nike Diesel's picture

Well, because the M5 TV spot is waaay over-dramatized and very untrue.
"Fastest saloon car", probably yes. Faster than the other car, for sure not.
Cars like that reaches a maximum speed up to 700-800 mph.
Don't think a regular saloon can outdo any of those cars.
Nice ad, but total bullshit.

Nike Diesel
Activity Score 13714
Art Director
jackmancer2017's picture

I wonder if some people will think this is real hehe. Surely this is inspired by Ken Block's drifting in his Monster Energy/DC Shoes Subaru Impreza (if you don't know it, check here: http://www.youtube.com/watch?v=HQ7R_buZPSo&feature=channel_video_title )

But if I see this I'd be a bit worried by the rate of oversteer from the car (doesn't really look grippy does it?) Anyhow let's stop nagging it's a pretty awesome video that sells the USP from BMW well.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
thedesignaddict's picture

Very nice.

thedesignaddict
Activity Score 5403
Art Director at Freelance
sergeo_syd's picture

Haha, I expect so much less. Not bad at all.

sergeo_syd
Activity Score 595
Production Manager at www.skozak.com |

http://edictive.com - Film Production Management

jjf's picture

Awesome! :D Music and sounds blend in well.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
MadAdWoman's picture

Doesn't matter if it is real or fake. I want one.

MadAdWoman
Activity Score 8
Art Director
Nike Diesel's picture

I want one, too!

Nike Diesel
Activity Score 13714
Art Director
Manoma's picture

Good Idea ;-)
that gives me desire for driving !

Manoma
Activity Score 1108
Copywriter
agappehp's picture

very good car, excellent driver loved the campaign

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
Taylormade's picture

A lot better than most car spots. Makes the car look pretty cool. And compliments to all parties involved for going with no end frame.

Taylormade
Activity Score 408
Blashyrkh's picture

If this is aired, why this one is banned http://www.youtube.com/watch?v=wykmjVEFmGQ

Blashyrkh
Activity Score 32890
Art Director
Nike Diesel's picture

Well, because the M5 TV spot is waaay over-dramatized and very untrue.
"Fastest saloon car", probably yes. Faster than the other car, for sure not.
Cars like that reaches a maximum speed up to 700-800 mph.
Don't think a regular saloon can outdo any of those cars.
Nice ad, but total bullshit.

Nike Diesel
Activity Score 13714
Art Director
Blashyrkh's picture

Untrue yes, but everyone with a little bit sense of humor gets that metaphor. Comparing a car with a supersonic vehicle promotes speed, but watching a car speeding and drifting does not?
There's nothing special in this ad, just a good driver who knows BMW.

Blashyrkh
Activity Score 32890
Art Director
Nike Diesel's picture

To answer your question, no.

Nike Diesel
Activity Score 13714
Art Director
sambuca's picture

that would be a cool game conecept for NFS or Midnight club :)

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Wordnerd's picture

Nice. bet they had the idea after watching this:
http://www.youtube.com/watch?v=DVtfxpMHHJA

Wordnerd
Activity Score 6692
Copywriter
mikey mugambi's picture

So true!

mikey mugambi
Activity Score 69
Imagine IMC
Fidele H's picture

impressive! what about the car color though ;)

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
chunkylover69's picture

my eyes jizzed.

chunkylover69
Activity Score 71
evikRAM's picture

येड-झवं ड्राईव्हिंग...!!! खूप आवडलं...
अन जाहिरात देखील...

What The F*** is The Driving Is...!!!
I Deadly Like This... and Ad also...

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

bgajus08's picture

Wow, you all voted that Bronze? Disappointed.

bgajus08
Activity Score 136
Copywriter
altamiraweb's picture

I like this too much

altamiraweb
Activity Score 27
Marketing Manager
altamiraweb's picture

I like this too much

altamiraweb
Activity Score 27
Marketing Manager
Queue's picture

great... nice done.

Queue
Activity Score 4
vickeeyi's picture

S U P E R B

vickeeyi
Activity Score 5
Graphic Designer
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