Bullet - High Performance Art

Agency Network: 
June 2012


Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.

Advertising Agency: Cundari, Toronto, Canada
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Associate Creative Director / Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel, Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director / DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager: Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors, Rob Glazer, Ilya Astrakhan, Nick Poznick / Milsap
Editorial: Brandon Porter / Whitehouse Post
Music / Sound Design: Silent Joe West
Creative Director: Roger Harris
Producers: Trevor Allan, Silent Joe West
Sound Design: Jo Rossi, Tony Gort
Music: Beethoven's piano concerto No. 5
Media: Media Experts
Media Strategy / Planning: Karel Wegert, Kris Davis
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chuckieT's picture

Early Cannes-tender for next year?

Extremely original and beautifully executed. I'd put it on my reel.

Activity Score 680
DancingDave's picture

Scared to reply on the other ad Chuckie?

Activity Score 82
boom's picture

Gorgeous. Really well done.

Activity Score 164
Art Director
MindDrift's picture

The recreation of a bullet footage on a large scale is a highly original idea.

Activity Score 1164
Art Director
simmer's picture
Activity Score 7
Creative Director
kleenex's picture

this was crap.

Activity Score 58777
Web Designer/Developer
gmint7's picture

its good idea, but not so special. well accepted cuz it's from an awesome brand, strip the brand and see if the idea still shines?
its good thinking regardless. : )

Activity Score 2673
Art Director at ad grad @ S Francisco |


Temple's picture

At last, a Gold Lion car idea. Haven't seen one in at least two years. There's still hope for automotive advertising.

Activity Score 11339
Creative Director
patUDAY's picture

Very nice. I liked it.

Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

vlwk's picture

It's something Top Gear would've done.

It's something Top Gear SHOULD have done.

Activity Score 154
Nike Diesel's picture

This is frickin AWESOME and SEXY!!!

Nike Diesel
Activity Score 13708
Art Director
CommandZ's picture

This started out with great potential. Could of been tightened up quite a bit, especially the end.

Activity Score 2515
Creative Director
djvini's picture


Activity Score 1142
Creative Director at Work |

Creative El Taier Tribu DDB

stickynotes's picture

i loved watching it. nice piece of art.

Activity Score 1094
timesashes's picture

stunning! i had my mouth open wide the whole time lol

Activity Score 77
tillfu's picture

You gotta be kidding me : Okay, that´s a great commmercial for a ) a torpedo b) suicide/kaminkazee driver ( always hits straight ) c) for a drunken driver that can drive a straight line ( in an absolutely plane environment - what on earth should have caused him not to hit those big targets ? ) d) a BMW can drive straight and can destroy glass/ballons/woodboards You really gotta be kidding me, thinking that was great or creative. he bullet analogy, well, then I´d like to have a license from each BMW driver, that he can handle his weapon - not even very arty ( in comparison to a BMW paintung a picture - this was well done - or a french car creating a font with its tires ) This ad is total nonsense !

Activity Score 74
Creative Director at Head of Film University of Applied Sciences Salzburg Austria
OFiroz's picture

I guess many people didn't understand the idea behind this ad, as I can see some one says it is a nonsense ad.
BMW M5 is indeed a fast car with upgraded S63 Engine that produces 560bhp.
The Ad says how fast the car goes like a bullet, and how fast the car pass before those elements collapses down!
Really good idea. Good execution. But bit lengthy. Required editors scissors.

Activity Score 53
Creative Director at Creative Director / UAE
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