Description
Film advertisement created by Cundari, Canada for BMW, within the category: Automotive.
Chief Creative Officer: Brent Choi
Associate Creative Director / Art Director: Raul Garcia
Associate Creative Director / Copywriter: Brian Murray
Producer: Sumit Ajwani
Group Account Director: Natasha Wookey
Account Director: Katie Lynn
Account Supervisor: Ranjan Gill
Digital Strategy: Todd Hummel, Caitlin Mcdonald
Strategy: Andrea Sampson/Emily Bergeron
Production House: Big Block
Director / DOP: Mark Glaser
Managing Director: Kenny Solomon
Exec Producer: Pete King
Producer: Kay Rough
Supervisor: Glenn Bennett
Production Manager: Kristen Zaik
Coordinator: Cindy Chapman
Big Block Studio Team: Tom Connors, Rob Glazer, Ilya Astrakhan, Nick Poznick / Milsap
Editorial: Brandon Porter / Whitehouse Post
Music / Sound Design: Silent Joe West
Creative Director: Roger Harris
Producers: Trevor Allan, Silent Joe West
Sound Design: Jo Rossi, Tony Gort
Music: Beethoven's piano concerto No. 5
Media: Media Experts
Media Strategy / Planning: Karel Wegert, Kris Davis
Early Cannes-tender for next year?
Extremely original and beautifully executed. I'd put it on my reel.
The recreation of a bullet footage on a large scale is a highly original idea.
You know it's hot when Fifty Cent covers it: http://www.thisis50.com/video/bmw-m5-bullet-high-performance-art?xg_so...
its good idea, but not so special. well accepted cuz it's from an awesome brand, strip the brand and see if the idea still shines?
its good thinking regardless. : )
:::J:::
At last, a Gold Lion car idea. Haven't seen one in at least two years. There's still hope for automotive advertising.
Very nice. I liked it.
UDAYpatwardhan@+91 22 98206 54722
It's something Top Gear would've done.
It's something Top Gear SHOULD have done.
This started out with great potential. Could of been tightened up quite a bit, especially the end.
You gotta be kidding me : Okay, that´s a great commmercial for a ) a torpedo b) suicide/kaminkazee driver ( always hits straight ) c) for a drunken driver that can drive a straight line ( in an absolutely plane environment - what on earth should have caused him not to hit those big targets ? ) d) a BMW can drive straight and can destroy glass/ballons/woodboards You really gotta be kidding me, thinking that was great or creative. he bullet analogy, well, then I´d like to have a license from each BMW driver, that he can handle his weapon - not even very arty ( in comparison to a BMW paintung a picture - this was well done - or a french car creating a font with its tires ) This ad is total nonsense !
I guess many people didn't understand the idea behind this ad, as I can see some one says it is a nonsense ad.
BMW M5 is indeed a fast car with upgraded S63 Engine that produces 560bhp.
The Ad says how fast the car goes like a bullet, and how fast the car pass before those elements collapses down!
Really good idea. Good execution. But bit lengthy. Required editors scissors.
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