With 'Bayerische Motoren Werke', Serviceplan and BMW create a bold new brand appearance to accompany the model offensive of the automotive manufacturer in the luxury segment. Serviceplan invented a new identity for the luxury segment of BMW. The new appearance will be presented for the first time at the International Motor Show (IAA) in Frankfurt (14 - 24 September 2017).
Film advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.
Global Chief Creative Officer: Alexander Schill
Worldwide Executive Creative Director: Jason Romeyko
Managing Directors Creation: Markus Kremer, Thomas Heyen
Managing Director Accounting: Florian Klietz
Executive Creative Director: Michael Wilk
Executive Creative Director: Wolf-Eike Galle
Creative Director: Kolja Danquah
International Account Director: Kristian von Elm