A BMW may not be born of the Middle East but it is made of it, of the same pioneering ambition, quest for progress, respect for tradition, and bonds of family that define the region and its inhabitants. #ANABMW is the expression of the values that BMW shares with the region and a rallying call for the people to define what BMW represents about them.
Film advertisement created by Interone, United Arab Emirates for BMW, within the category: Automotive.
Executive Creative Director: Scott Leder
Associate Creative Director: Roger Possatto
Senior Art Directors: Ben Lees, Thiago Neves
Senior Copywriters: Jason Burayag, Khadra Kiwi Mohamed
Director: Nigel Simpkiss
Digital Director: Hisham Lahouasina
Account Manager: Kareem Koubar