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Dinner party

Campaign
Agency Network: 
Published/Aired: 
November 2014

Also From This Campaign 2

Description

Film advertisement created by KBS+, Canada for BMO, within the category: Finance.

Advertising Agency: kbs+, Toronto, Canada
Creative Director: Ian Mackenzie
Art Director: Travis Cowdy
Copywriter: Phil Coulter
Agency Producer: Lisa Moore
Director: Michael Clowater
Production Company: Radke Films
DOP: Nicolas Bolduc
Colourist: Eric Whipp
Post Production: Alter Ego
Motion Graphics / Online: Topix VFX
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Highest Rated

digifool's picture
digifool
Activity Score 266
Art Director
rjaureg1's picture

This commercial; clearly, represents reality in everyday life: Things could change in seconds, and we don’t always have someone to warn us or to give us advices on what to do. This commercial just shows an example of sudden changes, but I think it is not enough to show us the goal of the company. In my opinion, it should focus more on what could have happened if the guy had had a previous advice (or hired the company services).
As a member of this society, I think it would be better to watch the positive things that may occur having the services of a company than just watching the negative ones of not having them. For example, the commercial could have shown all the disaster as a nightmare of the guy and ending with the same guy that is feeling good and enjoying his dinner because he prevented the disaster.

rjaureg1
Activity Score 26
digifool's picture
digifool
Activity Score 266
Art Director
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