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Tetris

Campaign
Agency Network: 
Published/Aired: 
April 2008

Also From This Campaign 4

Description

Film advertisement created by Atletico, Spain for Bluespace, within the category: Professional Services.

Advertising Agency: Atletico International, Barcelona, Spain
Executive Creative Director: Arndt Dallmann
Art Director: Amrit Jandu
Copywriter: Ben Carson
Agency Producer: Beate Küper
Account Director: Peter Stengele
Production Company: Aixsponza
Music design: Michael Gerlach
Post Production: Aixsponza
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Highest Rated

sachio's picture

no, it's gotta be computer animated. You can see everythings just a bit too smooth.

sachio
Activity Score 78
Advocatus Diaboli
Guest commenter's picture

did anyone read the briefing?

sorry to say, but the print ads do not convey the message.
my 1st thought when i saw the office visual was that it's for an internet server hosting service.
only when i saw the spot, i got the idea that it's a storage facility.

the art direction is too rough.
one does not see the objects crushing the poor guy.

Guest commenter
sachio's picture

True. However - I would assume... and presumably rightly so, that the ad-spots would be run in conjunction with the print ads. That said, the print ads would not make sense initially, or rather, the message wouldn't be completely conveyed, until paired with the video, creating an entirely new meaning for the consumer.

I love the refrigerator turning! the sound effects are fantastic, and the music is very simple, and charming. I really like the concept. I agree that I didn't know what this was about when I saw the print ads, but now it makes sense, and for the Spanish market, I'm sure it comes into close contact with everyone it is wishing to reach. I really enjoy this campaign, leaning mostly towards the video. It would be good if the print ads were more self-sufficient from an art direction perspective, but I don't think it's necessary marketing-wise, so long as the tv spot is run on the major networks at the proper times and the ads are placed at central stations and highly trafficked squares and shopping streets.

sachio
Activity Score 78
Advocatus Diaboli
SeanMartin's picture

As you say, the video saves this campaign, because the print ads are nearly incomprehensible when standing on their own.

SeanMartin
Crisp One's picture

but i like your version better....its shorter

Crisp One
Activity Score 2005
Other at New York
R3P's picture

Very smart how the items have inertia, so if moved too quickly, things fall on the floor or slide - and the back panel on the refrigerator swings open. Great attention to detail in not making the Tetris objects static.

R3P
Activity Score 33
Production Manager at Radiant3 Productions |

www.radiant3.com

Guest commenter's picture

Simply put.... Great!

Guest commenter
Guest commenter's picture

hahaha, i love the idea.....
simple and direct:)

Guest commenter
Guest commenter's picture

Should make this into an online digital game. Think it'll work much better than the print ads. But i must say it's quite cute and entertaining to watch. =)

Guest commenter
dshott's picture

Thanks for pointing that out those details R3P, they make a pleasure to watch a pleasure to watch again and again. Very clever link between such a space/compactness related icon (tetris). I have played the end sound effect (when a piece of the logo does a little flip) over and over, it is so cute.

dshott
Activity Score 475
Kinneir Dufort - Industrial Designer |

Duncan
http://www.dshott.co.uk

Crisp One's picture

WOW...props to Amrit Jandu
this is very effing fresh

Crisp One
Activity Score 2005
Other at New York
floydeepurple's picture

superb!

floydeepurple
Activity Score 349
Copywriter
stitchy's picture

i saw the print ads 1st n it was awful but then i saw this 1 n this s brilliant...
how do people who made this ad made the rest!!!???

stitchy
Activity Score 779
creative design
Guest commenter's picture

kill the prints.. or they'll kill the campaign.
The spot is great, lately I've helped some friends move, and it's exactly that feeling when you are stacking furniture in the truck.
Great. And yeah.. you should make this into a digital game :)

Guest commenter
Rastamathamba420's picture

I love the video campaign, it seems so funny. Maybe ain't for festivals award winning but nice.

----------------------------

Rastamathamba420
Activity Score 251
Art Director at Ogilvy & Mather Guatemala |

http://www.behance.net/panchito420

http://fcoutino.blogspot.com

Guest commenter's picture

wtf! awesome. I haven't seen any TV ads like this lately! Is this real stop frame animation?

Guest commenter
SeanMartin's picture

I'm sure it is. Funny how those lo-tech techniques still work, huh.

SeanMartin
sachio's picture

no, it's gotta be computer animated. You can see everythings just a bit too smooth.

sachio
Activity Score 78
Advocatus Diaboli
Crisp One's picture

NO...JUST SNAP SHOT AFTER SNAP SHOT.......if you can see the apples on the table move

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

maybe it's both? super cool. for a kinda boring product. beats the shit out of big yellow tv ad. which looked like a filthy place. i'd never keep my stuff in that place.

Guest commenter
Koussa's picture

LOVED this ad...very smart..straightforward..well done :)

Koussa
Rav's picture

Excellent work Amrit Jandu, brilliant idea.

Rav
Blue Koala's picture

I like this TVC more than the press.
----------------
Just an opinion.

Blue Koala
Activity Score 199
Ogilvy & Mather, BKK |

----------------
Just an opinion.

Guest commenter's picture

Someone sent me this on youtube. The game boy was straight out of the attic and I wish it looked like this. steller.

Guest commenter
fiddy's picture

you mean this. pretty fking cool. http://www.youtube.com/watch?v=7jNnDms9msY

fiddy
bonnie's picture

maybe they should work on the angle. bird eye instead of perspective view..

bonnie
Guest commenter's picture

superb!

Guest commenter
Guest commenter's picture

awesome ad! awesome idea!

Guest commenter
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