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It's easy to get used to

Agency Network: 
Published/Aired: 
November 2014

Description

Starting December 14, The Regional Traffic of Blekinge county, Sweden, no longer accepts cash onboard. The task was to inform the citizens about the changes and promote the alternative payment solutions. The choice of a metal dude is due to the fact that the region is the proud host of the annual Swedish Rock Festival.

Film advertisement created by Länge Leve Kommunikation, Sweden for Blekinge Public Transportation, within the category: Transport.

Caption

Front right. Keep the change.

Advertising Agency: Länge Leve Kommunikation, Malmö, Sweden
Creative Director: Niklas Ekdahl
Art Directors: Totte El Siddig, Antti Vuorenniemi
Copywriter: Henrik Backberg
Production Company: King Edward
Producer: Inger Molin
Director: Henrik Holmqvist
DoP: Palle Malmros
Sound Design and editing: Pål Callmer
Music: Deathening
Makeup and Costume: Sandra Haraldsen
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Highest Rated

kleenex's picture

ha ha.

kleenex
Activity Score 58797
Web Designer/Developer
kleenex's picture

ha ha.

kleenex
Activity Score 58797
Web Designer/Developer
Liviu's picture

good! I like the idea to link the commercial to a local event (Swedish Rock Festival)

Liviu
Activity Score 4401
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