Starting December 14, The Regional Traffic of Blekinge county, Sweden, no longer accepts cash onboard. The task was to inform the citizens about the changes and promote the alternative payment solutions. The choice of a metal dude is due to the fact that the region is the proud host of the annual Swedish Rock Festival.
Film advertisement created by Länge Leve Kommunikation, Sweden for Blekinge Public Transportation, within the category: Transport.
Creative Director: Niklas Ekdahl
Art Directors: Totte El Siddig, Antti Vuorenniemi
Copywriter: Henrik Backberg
Production Company: King Edward
Producer: Inger Molin
Director: Henrik Holmqvist
DoP: Palle Malmros
Sound Design and editing: Pål Callmer
Makeup and Costume: Sandra Haraldsen