Be Celebrated

Agency Network: 
February 2018


Pras — rapper, Emmy and Grammy winner, producer, filmmaker and philanthropist — unveiled his vision for what he believes will become the epicenter for black culture. And he did it on the biggest stage in America: the Super Bowl. It’s called Blacture.

Film advertisement created by McKinney, United States for Blacture, within the category: Public Interest, NGO.

Advertising Agency: McKinney, USA
Chief Creative Officer: Jonathan Cude
Executive Creative Director / Copywriter: Mike Pierantozzi
Chief Creative Officer, Leijas: Eric Rojas
Chief Executive Officer, McKinney NY: Joe Maglio
Account Supervisor: Zach Kohn
Director, Content Production / Executive Producer: Regina Brizzolara
Broadcast Business Affairs Manager: Laura Gearino
Strategy Director: Kevin Murray
Director of Media: Swapnil Patel
Production Company: Wondros
Director: Antoine Fuqua
DoP: Maz Makhani
Executive Producer: Astrid Downs
Producer: Rocky Bice
Production Manager: Taeko Masuyama
Production Company / Post-production: Rock Paper Scissors / NY
Editor: Chris Mitchell
Managing Director: Eve Kornblum
Producers: Lisa Barnable, Dre Krichevsky
Assistant Producer: Tania Maesta
Colorist: Stefan / CO3
Celebrity Talent: Pras Michel
Production Company: Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Andi Lewis
Mixer: Keith Reynaud
Flame Artist: Edward Reina
Flame Producer: Mike Tockman
Flame Assistants: Jazmine Venegas, Sydney Botie
Music Supervision: Wool & Tusk/a>
Music Supervisor: Aaron Mercer
Soundtrack: 'Malcom X' / Fruit of Islam
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