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Agency Network: 
Published/Aired: 
July 2009

Description

Film advertisement created by Arc, United States for BlackBerry, within the category: Electronics, Technology.

Advertising Agency: Arc Chicago, USA
VP Creative Director: Jim Paul
VP Creative Director: Dan Capuli
Executive Copywriter: Melinda Roenisch
Art Director: Justin Tillich
Senior Producer: Nicky Furno
Production Company: Partizan
Director: Alex Courtes
Executive Producer: Sheila Stepanek
Producer: R. Stephan Mohammed
Visual Effects: MassMarket, New York
Executive Producer: Rich Rama
Producer: Mariya Shikher
Lead Flame Artist: Nick Tanner
Flame Artists: Julian Ford, Aska Otake, Mark French, Tim Farrel, Joe Vitale, Jesper Nybroe, Dan Boujoulian
Designers: Jon Saunders, Anh Vu
Technical Directors: Joerg Liebold, David Barosin
Model / Texture Artists: Keith Kim, Jason Vega, Paul Liaw
Previz Artist: Ian Brauner
Roto Artists: David Marte, Carlos Rosario
Editorial: Union Editorial
Editor: Adam Jenkins
Executive Producer: Caryn MacLean
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Guest's picture

i like the effect :)

Guest
Guest's picture

I like the effect

Guest
Jakarta Jack's picture

silly song for a silly ad

Jakarta Jack
Ad_Man's picture

why is this here? i wasted one minute of my life.
and... iPod U2, now Blackberry U2? Another reason for prefering iPhone.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

lucdesaulniers's picture

agree

lucdesaulniers
Activity Score 1145
Guest's picture

technology marketing 4 the band, money ,

Guest
Guest's picture

a waste of time...

Guest
Guest's picture

from a graphic visual perspective it's quite beautiful...

Guest
Prof's picture

uuhhhmmm what?

why is this even on here?

did i miss out on the creative bit?

Prof
Activity Score 1449
Copywriter |

Quite really.

Guest's picture

hmm...ahhaa...ohhhh

Guest
picopalqlea's picture

boring, just like the album...

picopalqlea
Activity Score 999
Guest's picture

Wow, 54 seconds before you talk about the Blackberry brand. Unless of course this is an ad for U2.

Guest
alexander_bickov's picture

Popular idea today

alexander_bickov
Activity Score 3281
freakart's picture

it's only a question of money, if you can afford U2 blah blah its a "great ad", I think the genius is behind good idea and a simple execution of it.

freakart
Activity Score 534
grapphic design / advertising |

_____________________________________________________________

Creativity!

freakart.lv | Twitter

Guest's picture

This is a rip of a much better iTunes ad featuring Cold Play.

http://www.youtube.com/watch?v=19tXpRRGeUg

Guest
Guest's picture

This is a blatent rip off of the coldplay one and in my opinion nowhere near as good.

Guest
Guest's picture

boring ad.. as boring as U2..

Guest
mpared's picture

its only for the dollars!! shame on them

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

Guest's picture

wats the song?

Guest
knockout3's picture

booooooooooooooring

knockout3
Activity Score 56
Art Director
Guest's picture

Yeah, definitely agree with the Coldplay rip off comments, I thought it was an Apple Ad the first time I saw this, just because of the same effect it uses!!!

Guest
STRTLRS's picture

Blackberry won't get younger audiences to buy their phones by featuring U2 in their ads; this missed the mark in my opinion. And yes, it's a big rip off.

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

corpuscollossus's picture

damn i hate that worthless shill bono. hey why don't i fly my hat halfway across the globe first class? hey why don't i buy fortune magazine, apologist rag for corporate exploitation wherever it occurs? also, ~~*world peace*~~.

bad plagiarised ad too.

corpuscollossus
Activity Score 41
Guest's picture

massive waste of time and money; bet coldplay was cheaper too. c'mon blackberry---time to stop following and start LEADING again.

Guest
shahidali's picture

i saw a Rhinoceros in a lingerie ad!

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Guest's picture

If any of you actually knew anything about advertising, you would know that the Coldplay Itunes commercial you are all referencing is the actual rip off. That whole Itunes campaign of using bands in Silhouettes started with a U2 campaign in the first place.... i think its time for some of you to go back to school

Guest
trism's picture

reminds me of that old cold play for iTunes video for Viva La Vida

trism
Activity Score 24
Copywriter at Crush Advertising Philippines
Guest's picture

awesome

Guest
Michael-Indianapolis's picture

Awesome! Love the art direction!!!

Michael-Indianapolis
Activity Score 3
Graphic Designer
julian.l's picture

hate bono, hate u2 and hate this ad. There's no point here besides that is a marketing idea for U2.

julian.l
Activity Score 56
Art Director at underground - escuela de creativos
Guest's picture

lame lame lame. I love the agency "guests" posting positive reviews. They are certainly on the cutting edge of viral marketing.

Guest
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