Agency Network: 
July 2018


Publicis 133 has launched the latest Biotherm Aquapower campaign, filmed in Wales with David Beckham, the face of the brand since 2016.

The iconic moisturizing brand affirms the repositioning of its healing power of a dark nature. The campaign shows David Beckham outdoors showing his escapism from an oppressive city to powerful nature, to rejuvenate himself.

Film advertisement created by Publicis, France for Biotherm, within the category: Beauty.

Advertising Agency: Publicis 133, Paris, France
Creative Director: Pascale Cervoni
Artistic Director: Adrien Cussoneau
Copywriter: Grégory Athéa
Director Council: Cécile Chapellier
Director: Anthony Mandler
DOP: Max Goldman
Photographer: Craig McDean
Music: Circonflex
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kleenex's picture

Well that was a complete waste of money.

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