Designed by the creative advertising agency Hungry and Foolish, the film-manifesto for Biocoop gives a new approach to the role and importance of organic products in our society. The use of a creative rhetoric “we were told” vs “we did” reinforces the singularity of Biocoop in suggesting concrete solutions for a responsible and more respectful consumer lifestyle. Sincerity and naturality was key in the creative approach as the director captured scenes with real people in farms and shops without professional actors or artificial settings.
Film advertisement created by Hungry and Foolish, France for Biocoop, within the category: Food.
Creative Director: Emmanuel François-Eugène
Art Director: Sacha Martiretti
Copywriter: Loïc Andria
Account Manager: Alexandre Pecard
Strategic Planning: Enguerran Barreau
Advertiser Communication Director: Patrick Marguerie
Circonflex: Original Music + Sound Mix and Sound Post Production