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Dish vs sandwich

Agency Network: 
Published/Aired: 
August 2020

Description

Bimbo wants all children to be well nourished and for this to happen they must eat all their food. However, vegetables are not the favorite food of the little ones. In order to resolve this tension and demonstrate that everything is richer between two breads, we did an experiment in which we served two dishes to the children, in the first presentation a healthy dish and in the second a sandwich with the same ingredients from the previous dish . The conclusion of the experiment was that children prefer sandwich.

Film advertisement created by Ogilvy, Argentina for Bimbo, within the category: Food.

Advertising Agency: Ogilvy Argentina
CEO: Maximiliano Maddalena
COO: Constanza Archain
CCO: Hernan Jauregui
Directores creativos: Alejandro Garone, Rodrigo Isaia
Director de arte: Alejandro Gutierrez
Redactor/es: Johan Jesus
Director De Grupo de Ctas.: Ariel Traverso
Directora de Ctas.: Florencia Naveira
Ejecutiva de Ctas.: Melina Baronio
Autorización por cliente: Aivy Schrott, Pablo Carvajal, Lucía Gomez Carabias
Director produccion agencia: Gaston Sueiro
Produccion agencia: Ezequiel Guillen
Head of Planning South Latin: Karina Imach
Planner: Carla Vilches
Compañía Productora: Hogarth Argentina
Director: Patricio Gómez Llambi
Editor: Sebastian Diaz
Musica: Rucatampam
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