Jim

Campaign
Agency Network: 
Published/Aired: 
March 2013

Also From This Campaign 2

Description

Americans went crazy when the twinkies was discontinued. So since, Bimbo Bakeries Mexico bought the brand to sell them in Mexico, we couldn't sit idly and watch our neighbors suffer their loss. We created a fake non-governmental organization to actually donate twinkies to Americans...

Film advertisement created by McCann, Mexico for Bimbo Bakeries, within the category: Food.

Advertising Agency: McCann, Mexico City, Mexico
Creative Directors: Javi Carro, Breno Cotta
Art Directors: Ricardo Montes de Oca, Alejandro Lopez
Copywriters: Breno Cotta, Eduardo Espinoza, Charlie Cortes, Natalia Nadal, Jacobo Hernandez
Photographer: Jose Casillas
Production Company: The Maestros
Director: Gonzalo Olivero
Executive Producers: Enrique Nava, Kevin Gonzalez
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Elson Miguel's picture

ok, so i like the idea of Americans crossing the boarder into mexico...but i have seen it done better by a tequila brand.
Prefer the though of donating...

Elson Miguel
Activity Score 110
Art Director
rosseve33's picture

Zoombieland! :P

rosseve33
Activity Score 91
Graphic Designer
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