Be Flex

Agency Network: 
October 2018


As the campaign will be broadcasted in different countries across Europe, picking dance as a universal language was a key creative starter. The commercial showcases a split screen battle between a razor user and a dancer stunningly mirroring all razor’s movements. “The best shaving performance by BIC” - the brand USP - has been metaphorically twisted into “The best dance performance by Hungry and Foolish!"

Film advertisement created by Hungry and Foolish, France for BIC, within the category: Office Equipment.

Advertising Agency: Hungry and Foolish, Paris, France
Creative Director: Emmanuel François-Eugène
Art Director: Quentin Delachaux
Copywriter: Stéphane Le Frapper
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