Description
Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Copywriters: Matías Eusebi, Nicolás Diaco
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Agency Producers: Adrián Aspani, Lucila D'Amico, Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner, Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Verónica Moglia
a boring product made interesting.
Quite a drop from their last (amazing) campaign: http://adsoftheworld.com/media/tv/bgh_air_conditioner_dads_in_briefs
Impecable craft. Brave client. Beautiful writing. Best of the year by far!!!
great just beacuse its from Juan Cabral. va!
A PIECE OF WORK BRAVE, SHOCKING, INSPIRING.
the kind of work that is no longer in Europe.
Thanks for the refresh..
Sorry to burst your bubble. Dads in brief was a masterclass insight. This is poor. P-O-O-R.
a bunch of fuck*rs with only 3 pencils to say : "Noooo, i'm not from the agency who made that sh*t, I just think it's brilliant ! like others 3-pencils-people, i'm gonna put 10 stars cause this poor idea is actually great !"
busted. losers...
Haters gonna hate, but this idea is really, really good. Awards material. No doubt.
Best story in an ad this year by far. Reminds me of Gran Torino.
Amazing , disturbing but in a good way. Love it .
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