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Summer Hater

Agency Network: 
Published/Aired: 
November 2012

Description

Film advertisement created by Saatchi & Saatchi, Argentina for BGH, within the category: Electronics, Technology.

Advertising Agency: Del Campo Saatchi & Saatchi, Argentina
Executive Creative Directors: Maxi Itzkoff, Mariano Serkin
Creative Directors: Diego Medvedocky, Ignacio Ferioli
Copywriters: Matías Eusebi, Nicolás Diaco
Art Directors: Ammiel Fazzari, Ezequiel De Luca
Agency Producers: Adrián Aspani, Lucila D'Amico, Felipe Calviño
Account Director: Jaime Vidal
Account Executive: Manuela Sorzana
Production Company: MJZ / Labhouse
Director: Juan Cabral
Executive Producer: Debbie Turner, Flora Fernandez Marengo
Producer: Natalia Mussolana
DP: Bárbara Álvarez
Postproduction: Bitt Animation
Editor: Emiliano Fardaus
Music: Circle of Sound
Sound: La Casa Post
Advertiser's Supervisors: Ezequiel Devoto, Daniel Rosenfeld, Verónica Moglia
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Highest Rated

ponilow's picture

Incredible! It is different ... Amazing! Congratulations!

ponilow
Activity Score 4
CrackerJackFlash's picture

a boring product made interesting.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

iambusy's picture

good execution, bad idea

iambusy
Activity Score 2219
Copywriter |

busy.

JeffP's picture

Quite a drop from their last (amazing) campaign: http://adsoftheworld.com/media/tv/bgh_air_conditioner_dads_in_briefs

JeffP
Activity Score 810
Marketing Manager at TomTom
Klara K.'s picture

Amazing!

Klara K.
Activity Score 3343
Charles University in Prague
alausa's picture

A far cry from Dads in Briefs. :(

alausa
Activity Score 1420
Creative Director at Noah's Ark
Ed Stevenson's picture

Impecable craft. Brave client. Beautiful writing. Best of the year by far!!!

Ed Stevenson
Activity Score 38
there.aint.no.bad.brief's picture

we've got a winner

there.aint.no.b...
Activity Score 35
Weloveads's picture

great! clap clap clap

Weloveads
Activity Score 9
vlads's picture

great just beacuse its from Juan Cabral. va!

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

JesusChrist's picture

Wow! what an amazing ad.

JesusChrist
Activity Score 12
Art Director
Matov's picture

Disturbing. Yet good.

Matov
Activity Score 3
Producer/Director
Lars Von Trapp's picture

A PIECE OF WORK BRAVE, SHOCKING, INSPIRING.
the kind of work that is no longer in Europe.
Thanks for the refresh..

Lars Von Trapp
Activity Score 3
Art Director
danmarteen's picture

advertising is alive

danmarteen
Activity Score 31
Production Manager
ROA AND SIMON's picture

AMAZING!!!! OMG!

ROA AND SIMON
Activity Score 4
Art Director at Sancho bbdo
blackmetal's picture

Hell yeah!!!

blackmetal
Activity Score 163
Producer/Director at Amsterdam |

Rock on!

dim sum's picture

Awe.

dim sum
Activity Score 3
kleenex's picture

not bad.

kleenex
Activity Score 58667
Web Designer/Developer
ponilow's picture

Incredible! It is different ... Amazing! Congratulations!

ponilow
Activity Score 4
Temple's picture

Sorry to burst your bubble. Dads in brief was a masterclass insight. This is poor. P-O-O-R.

Temple
Activity Score 11341
Creative Director
jponino's picture

a bunch of fuck*rs with only 3 pencils to say : "Noooo, i'm not from the agency who made that sh*t, I just think it's brilliant ! like others 3-pencils-people, i'm gonna put 10 stars cause this poor idea is actually great !"
busted. losers...

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Roger Keynes's picture

Coool.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Chelle Boo's picture

Not.

Chelle Boo
Activity Score 56
somecopywriter's picture

Haters gonna hate, but this idea is really, really good. Awards material. No doubt.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
SolarisN1's picture

Best story in an ad this year by far. Reminds me of Gran Torino.

SolarisN1
Activity Score 44
Marketing Manager
AdBA's picture

Great idea. Great execution. bravo!

AdBA
Activity Score 16
Copywriter
georgesrichard's picture

Amazing , disturbing but in a good way. Love it .

georgesrichard
Activity Score 3
Other at jorge fazzari architect
Monica Leiman's picture

gorgeous! claps

Monica Leiman
Activity Score 9
eins-eins-null's picture

wow!

eins-eins-null
Activity Score 896
Copywriter
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