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War

Campaign
Agency Network: 
Published/Aired: 
December 2016

Also From This Campaign 2

Description

60% of native French-Canadians don't speak English. And since most of the films and series we consume are from the US most people watch everything with subtitles. Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen.

Film advertisement created by Rethink, Canada for Berlitz, within the category: Education.

Advertising Agency: Rethink, Montréal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Director: Jean-Marc Piché
Account Director: Alex Lefebvre
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Highest Rated

kleenex's picture

I like the concept.

kleenex
Activity Score 58633
Web Designer/Developer
kleenex's picture

I like the concept.

kleenex
Activity Score 58633
Web Designer/Developer
Dzsoi's picture

Yes, they made a point.

Dzsoi
Activity Score 8609
Copywriter
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