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Mafia

Campaign
Agency Network: 
Published/Aired: 
December 2016

Also From This Campaign 2

Description

60% of native French-Canadians don't speak English. And since most of the films and series we consume are from the US most people watch everything with subtitles. Our campaign builds around the insight that focusing on subtitles can mean missing the action on the screen.

Film advertisement created by Rethink, Canada for Berlitz, within the category: Education.

Advertising Agency: Rethink, Montréal, Canada
National Creative Directors: Chris Staples, Ian Grais
Creative Director: Nicolas Quintal
Art Director: Maxime Sauté
Copywriter: Xavier Blais
Director: Jean-Marc Piché
Account Director: Alex Lefebvre
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Adawan's picture

The french at the end didn't help but had I been the TG - I guess I wouldn't have had to watch it again to understand why the ad idea is pretty effective..

Adawan
Activity Score 92
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