Agency Network: 
Published/Aired: 
April 2021

Description

We wanted to be both beautiful in our visuals and prose while being as direct as possible, to make people look inside themselves after watching the piece. We felt that building our work around a direct question, “You love Black culture, but do you love me?”, allowed us to quickly delineate who we were talking to and where we were speaking from. All while remaining authentic to the brand’s purpose and mission to stand as a platform that amplifies the voices of Black youth.

Film advertisement created by Translation, United States for Beats by Dre, within the category: Electronics, Technology.

Advertising Agency: Translation LLC
Chief Marketing Officer: Chris Thorne
Head of Brand: Grace Wong
Brand Director: Tom Kydd
Brand Manager: Ibukun Ibraheem
Chief Creative Officer: Sam Bergen
Global Creative Director: Diallo Marvel
Head of Corporate Communications: Sarah Joyce
Head of Project Management: Brigette Mason
Project Manager: Jessica Lin
Head of Music Marketing: Ed Alexander
Music Marketing Manager: Rodney King
Head of Sports Marketing: Kevin O'Connor
Sports Marketing Manager: Aminah Charles
Head of Production: Michael Refuerzo
Senior Producer: Tessa Banks
Principle Counsel: Susan Chasnov
Head of Business Affairs: Marnie Nieves
Business Affairs Brand: Laney Gilani
Head of Operations: Patrick O'Brien
Chief Executive Officer: Steve Stoute
President: Ann Wool
Chief Marketing Officer: Chaucer Barnes
Head of Client Services: Susana Swartley
Executive Creative Director: Jason Campbell
Group Creative Director: Ritesh Gupta
Senior Art Director: Castro Desroches
Senior Art Director: Rachel Leathers
Senior Copywriter: Steve Horn
Group Account Director: Sam Howard
Senior Account Supervisor: Chloe Williams
Account Executive: Doris Lynk
Executive Producer: Matt Flaherty
Senior Producer: Dustin Grant
Group Context Director: Joel Rodriguez
Senior Context Director: Hugh Pringle
Senior Context Director: Jay Legaspi
Junior Context Director: Paige Rollins
Group Director / Data Strategy: Juli Profumo
Senior Data Strategy: Jineen Carcamo
Project Manager: Rikki Greenspan
Director of Project Management: Matt DeSimone
Head of Business Affairs: Sara Jagielski
President / EP: Ali Brown
Head of Production: Rika Osenberg
Line Producer: Melissa Larson Ekholm
Line Producer: William Green
Covid Officer: Tina Pavlides
Director of Photography: Malik Sayeed
Director: Melina Matsoukas
Strategy Director: Shon Mogharabi
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