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Where it begins

Agency Network: 
Published/Aired: 
April 2015

Description

Director/ Production Co: J.A.C.K / Wanda Paris

Film advertisement created by Karmarama, United Kingdom for BBC, within the category: Media.

Advertising Agency: Karmarama, London, UK
Group Executive Creative Directors: Sam Walker, Joe De Souza
Senior Art Director: Stephen Cross
Senior Copywriter: Simon Connor
Senior Planner: Elle Graham-Dixon
Account Handler: Jamie Wylie, Charlotte Hodgson
Producer: Ann-Marie Small
Editor: Amanda James / Final Cut
Post Production: MPC
Sound Design: Grand Central
DoP: Will Bex
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Highest Rated

grugee822's picture

it just to show something different that anyone wont expect it will happen. This show that they want people to listen it because it is not a same as other radio channel i guest..

grugee822
Activity Score 475
practical student |

pd

Darkwing Duck's picture

Hmmm, interesting. I didn't think that this commercial was about radio until it was advertised on the screen. But I understand the premise: anyone who has ever been different can find common ground at BBC Radio 1. The young lady featured throughout the ad doesn't seem to fit the mold of the ad, which plays toward the theme of 'anyone who has ever been different.' So the main character is revealed to be a young lady and she spray paints her outfit gold.... Not sure why, but it was unexpected. Then the Vespa in the sphere, going at it Ghostrider style. I guess the metaphor that BBC Radio is trying to get across is that you will never know what will happen next, but it will be fun.

Darkwing Duck
Activity Score 18
halaby87's picture

Not bad

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

damnson's picture

Nice production.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

kleenex's picture

I liked the production, but it ws not that much of an ad.

kleenex
Activity Score 58721
Web Designer/Developer
damnson's picture

Agreed.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

grugee822's picture

it just to show something different that anyone wont expect it will happen. This show that they want people to listen it because it is not a same as other radio channel i guest..

grugee822
Activity Score 475
practical student |

pd

sacrilegend's picture

More of this "appeal to the millennial market"bullshit from the client.

More of this "literally just describe said market in words and do something vapid" to cover up the fact that there's no real strategy or idea here at all.

sacrilegend
Activity Score 3394
Copywriter
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