The challenge: Most healthcare advertising looks like other healthcare advertising. The TV commercials often show the usual suspects: Doctors, nurses and patients all inside the hospital. Our solution: Since Baylor Scott & White Health is focused on making people better so they can live a better life, Launch set out to create advertising that feels, looks and sounds better, too. The result is a series of spots that merge the past with the present, showing what a patient’s life looks like today while hearing the back story of how they got better with the help of Baylor Scott & White Health.
Film advertisement created by Launch Agency, United States for Baylor Scott & White Health, within the category: Health.
Creative Director / Art Director: Dean Oram
Creative Director / Copywriter: April Steinbach
Principal/Creative Director: David WIlgus
Principal/Creative Director: Diane Seimetz
Director: Jaci Judelson
Director Of Photography: Colin Watkinson
Editor: Jack Waldrip, Charlie Uniform Tango
Producer: Jaime Roderer, Launch Agency
Sound Designers: Jake Kluge, Russell Smith / Charlie Uniform Tango
Account Director: Jason Giles
Account Supervisor: Macy Barbee
Music Composer: Nick Patronella / Charlie Uniform Tango