Steward

Campaign
Agency Network: 
Published/Aired: 
May 2010

Also From This Campaign 2

Description

Life can sure be unfair sometimes. Especially for this steward who dutifully keeps his eyes pinned to the crowds in the stands while over the years some of the most stunning Dutch goals have been scored behind his back. But luckily, after all these years, he now also has something exciting to watch because the stands have gotten a lot better looking thanks to the Bavaria DutchDress.

Film advertisement created by Selmore, Netherlands for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Poppe Van Pelt, Diederick Hillenius
Art Director: Diederick Hillenius
Copywriter: Poppe Van Pelt
Agency Producer: Patrick Nelemans
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Mathieu Veldhuijzen
Account Managers: Vincent Breedveld, Floor Schroeijers
Production Company: L-A-D-A
Producers: Jacques Vereecken, Karen Bruinsma
Director: Tomas Kaan
D.O.P: Steve Walker, Niels Boon
Editor: Tobias Corba
Editing Company: Condor Sound
Design / Arrangement: Fc Walvisch / Marcel Bultman
Post Production: Condor - Philip Huis In 't Veld
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Highest Rated

Cesar Hector's picture

Nice girls, nice dresses, nice ad, although the concept isn't a mind blower. The important thing it's the repercution it had as a marketing strategy.

Cesar Hector
Activity Score 217
Toulouse Lautrec
jackmancer2017's picture

Yeah don't forget, this turned in ambush marketing as during the 2010 FIFA World Cup, 36 women clad in orange DutchDresses went to the Netherlands vs Denmark match in Johannesburg. Tournament officials evicted the group en masse from the stadium. Bavaria wasn't a sponsor of the World Cup and the dresses had a Bavaria logo.

jackmancer2017
kurtberengeiger's picture

And the ensuring media coverage was phenomenal...

kurtberengeiger
Activity Score 7349
Copywriter
morse's picture

Good things come to those who wait. Nice ad.

morse
Activity Score 18159
Art Director |

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Guest's picture

Nice

Guest
Cesar Hector's picture

Nice girls, nice dresses, nice ad, although the concept isn't a mind blower. The important thing it's the repercution it had as a marketing strategy.

Cesar Hector
Activity Score 217
Toulouse Lautrec
Guest's picture

Like it!

Guest
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