Agency Network: 
June 2011


Hugh Hefner lives the life every man dreams of. Every day he lives in an abundance of beautiful women on his Playboy Mansion. That still is a demanding and busy life. To sustain that energetic life for such a long time, Hugh has taken some secret measures, which even transcend his daily dream.

Film advertisement created by Selmore, Netherlands for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, Amsterdam, The Netherlands
Creative Directors: Poppe van Pelt, Diederick Hillenius
Art Director: Tibor van Ginkel
Copywriter: Ard Brunnekreef
Agency Producer: Marga Bierema
Account Supervisor: Olivier Koning
Advertiser's Supervisors: Peer Swinkels, Frenkel Denie, Niels Oudega, Mathieu Veldhuijzen
Account Managers: Vincent Breedveld, Marieke Foppen
Production Company: Bonkers
Producers: Jan Jinek, Saskia Kok
Director: Jonathan Herman
D.O.P.: Glynn Speeckaert
Editor: Martin Heijgelaar
Post Production: Hectic Electric
Sound Design: WAVE
Other: Richard H Coll
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Temple's picture

Funny, but to be honest, not as good as the Mickey Rourke Bavaria one.

Activity Score 11339
Creative Director
Vingy's picture

Wow this is great. Nice concept!

Activity Score 474
Copywriter at Advance
miko1aj's picture

escape (from women) to drink with buddies.
This is GREAT???? I don't know - maybe this is the most echoed cliche in the beer ads ever. Or second in line.

Activity Score 3082
Richard Finch's picture

I agree, but this one is in an entirely different league.

It's one thing to be a random dude with a random entourage of ladies you need to escape and another to be (what's considered) the man surrounded by the most exquisite and desirable women on the planet.

I applaud the production and taking this cliche to another level (and by that I mean improvement).

Richard Finch
Activity Score 201
Graphic Designer
CrackerJackFlash's picture


Activity Score 19604
Creative Director at CrackerJackFlash |

miko1aj's picture

ok mate - understand your point of view, but i have totally different feelings about this ad.
For me habitat of mr. Hefner is neither sexy nor appealing. This women are definitely NOT "most desirable on the planet" and he himself is lil bit to old (and i mean his condition not an age) to play a role of hedonistic womanizer. He's pathetic in fact.
So - from this point - for me this ad is just big budget crap :)

Activity Score 3082
jacobo9063's picture

me encanta, excelente...

Activity Score 8
kleenex's picture


Activity Score 58777
Web Designer/Developer
arnwald's picture


Activity Score 52
Forabord, Barcelona
CriticalVoice's picture

Consistent. The only pity is that the women are portrayed very negatively and as "less important" than a beer.

Activity Score 165
raw tuna's picture

Didn't see that coming; i like it.

raw tuna
Activity Score 837
General Manager
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