Agency Network: 
November 2009


The spot tells the tale of a single drop of water making its way from one of the purest wells in the world to a tap of Bavaria Beer. On its journey, our little drop faces myriad challenges, trying to remain pure amidst tough terrain and bad weather, before it can be mixed with hopps and wheat. He even experiences a very close call with a predatory spider. No spoilers here, though; you have to watch the spot to find out how our valiant hero's journey ends.

AD, Shoot Supervision and Matte Painting: Yann Mallard

Film advertisement created by Selmore, United States for Bavaria, within the category: Alcoholic Drinks.

Advertising Agency: Selmore, USA
Art Director: Jarr Geerligs
Copywriter: Kim Triesscheijn
Account: Olivier Koning, Floor Schroeiers
Client: Marco van Bilsen, Frenkel Denie, Peer Swinkels, Mathieu Veldhuijzen
VFX: Eight VFX
VFX EP: Baptiste Andrieux
VFX Supervisor: Vania Alban-Zapata
Compositors: Nicolas Cadorette Vigneau, Jean-Marc Demmer, MC
Animators: Freddy Burgos, Chien-I Kao
CG Artists: Giancarlo Lari, Shuichi Nakamara, Mathias Jourdes, Raphael Protti
Digital Integration: Yannick Leblanc
Roto Artists: Marianne Magne, Joe Chiao
VFX Producer: Marsi Frey
Production: Bonkers
Director: Matthijs van Heijningen
Executive Producer: Saskia Kok
Producer: Daan Hofman
Sound: FC Walvisch
Music: Massive Music
Post Production: HecticElectric, MacGyver
Editor: Jono Griffith, Michael Horvers
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Highest Rated

szkwadrat's picture

great concept and fantastic final!

Activity Score 210
Graphic Designer
ACreativeSpirit's picture

love the ending

Activity Score 179
Creative Director |

Always try to be unique even when forced to conform.

sirvan's picture


Activity Score 29856


"I love some things, and don't love some other things."

munirgee's picture

Great Work !

Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti | |

szkwadrat's picture

great concept and fantastic final!

Activity Score 210
Graphic Designer
satrianee's picture

Great story... Well said. Sorry for the pure (poor) drop tough.

Activity Score 3746
jackmancer2017's picture

Heh, typical beer humor, well done

marranoman's picture

joajoa, i love this endings, good ad, good idea, good art

Activity Score 15
Fran821's picture
Activity Score 31
Copywriter at Freelance creative and finishing the advertising carrer in CAECE Mar del Plata
Prof's picture

bavaria = german

why do they speak dutch at the end?
or is it a dutch brand oO

Activity Score 1449
Copywriter |

Quite really.

Guest's picture

Bavaria is most definitely a Dutch beer!

petimadmoiselle's picture

LOL! Aww that poor unsuspecting water droplet.

Activity Score 127
Humber College Lakeshore Campus
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