Man in the shirt

Agency Network: 
June 2020


We’ve built up a story that shifts the focus from the product to the customer. The hero of the film is the male “Corporate Warrior” - the man in the shirt. We wanted to showcase a lifestyle that goes beyond functional benefits.

Film advertisement created by Copus, Denmark for Barons, within the categories: Fashion, Retail Services.

Advertising Agency: Copus, Copenhagen, Denmark
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