Agency Network: 
February 2020


The advert is designed to shine a spotlight on Barnardo’s tireless work; every year they support thousands of children and young people who have been sexually abused and exploited. This crucial work wouldn’t be possible without the support of the public.

The Komodo Dragon represents the feelings of abuse the young girl has suffered. Using an animal as a metaphor keeps the focus on the child at the heart of the story and allows the audience to connect with the feelings she is experiencing. It also allowed us to avoid depicting an abuser in a particular way; adults who sexually abuse children come from all walks of life. The powerful and indifferent way the dragon moves in the film is a reflection of how helpless and vulnerable she is; it helps to give a singular focus to her story and experience.

Film advertisement created by FCB, United Kingdom for Barnardo's, within the category: Public Interest, NGO.

Advertising Agency: FCB Inferno, UK
Senior Account Manager: Jack Steer
Senior Account Director: Jessie Landers
Strategy Director: Helen St.Quintin
Creative Directors: Ben Edwards, Guy Hobbs
Creatives: Jayshree Viswanathan, Chelsey Redshaw
Producer: Charlie Coombes
Stills Producer: Claire Dyer
Director of Marketing, Brand & Communications: Devia Gurjar
Brand Marketing Manager: Sian Beveridge
Director: Sam Brown / Rogue Films
Executive Producer: James Howland
Producer: Emma Butterworth
Offline Edit House: Final Cut
Offline editor: James Rosen
The Mill: Post-production
Factory: Phil Bolland, Josh Campbell, Anthony Moore / Sound
VFX: The Mill
Executive Producer: Alex Fitzgerald
Producer: Kirsty Ratcliffe
Production Coordinator: Dan Crozier
Executive Creative Director: Jonathan Westley
Creative Director: Jorge Montiel
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lzhlnrzn's picture

I love the message and insight behind it but the literal predator in the form of a Komodo Dragon is a hit and miss for me.

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