Description
Barceló Hotels are located in the most awesome spots in the caribbean. The best beaches and environment in a real paradise that offer an unique experience. The main value of the campaign was how we avoided the traditional way to communicate in the hotels industry, which is still focused on showing their facilities, rooms, restaurants and services.
We believed from the start in a communication that made people almost feel what would be like to be in that paradise. It was not just about shooting pictures and videos, it was about creating a whole sensation from the moment you saw any piece of the campaign till the moment prior to booking.
This professional campaign titled 'Set Your Off Mode, Off Mode' was published in Spain in September, 2016. It was created for the brand: Barceló Hotels & Resorts, by ad agency: September. This Print medium campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted about 6 years ago.
Credits
Advertising Agency: September, Madrid, Spain
Executive Creative Director: Chema Cuesta
Creative Director: Marta Rabadan
