Advertisement

When I grow up

Agency Network: 
Published/Aired: 
October 2010

Description

Film advertisement created by Firedrill, United States for Barbie, within the category: Gaming.

Advertising Agency: Firedrill Productions, El Segundo, CA
Creative Director: Kristina Duncan
Creative Supervisor: Rosina Weitekamp
Broadcast Producer: Chantal Houle
Production Company: Nonfiction Unlimited, Santa Monica
Director: Peyton Wilson
DP: Nicole Whitaker
Executive Producer: Loretta Jeneski, Michael Degan
Editorial Company: Umlaut Films
Editor: Jessica Condon
Post Producer: Gina LoCurcio
Color Correction: New Hat, Beau Leon
Mattel / Barbie Marketing: Stephanie Cota
Log in or register to post comments
morse's picture

Perfect. Targeting parents. Telling them barbie is for role play, for building dreams of the future.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jackmancer2017's picture

Yeah, it gets a really powerful message across, a really hopeful one. I think it hits just the right string for parents to spoil their daughters with a Barbie.

jackmancer2017
Girlfireice's picture

pulls on the heartstrings.. nice!

Girlfireice
Activity Score 254
Copywriter at Trainee
Prime83's picture

Good!!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
Guest's picture

Great to see a toy ad targeted to parents. Well executed. I'm almost thinking about giving my boy a Barbie to nurture his dream.

Guest
Guest's picture

Nice..the copy especially.

Guest
Guest's picture

I would never say that the client was barbie until the end.
Barbie?¿ Amazing!

http://cesccaparros.wordpress.com/

Guest
sirvan's picture

Really powerful idea for Barbie, of all products.

However, they should NOT have repeated the line "when I grow up", because it immediately smacks of Nike and even Monster. And that's a real shame, because this spot is strong enough to stand on it's own.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

CrackerJackFlash's picture

yup.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Guest's picture

Flipa! És la primera vegada que després d'un anunci d'aquest tipus em quedo amb un "carai!". Per fi trencant esquemes en el món publicitari de de les joguines! Vaig a comprar-me la Barbie!

Guest
DBB's picture

if i had a doughter id buy it right now :)

DBB
Activity Score 1216
HappyHour's picture

how funny would a male version for Ken dolls be?

HappyHour
Activity Score 2381
Temple's picture

Excellent. Spot of the week.

Temple
Activity Score 11341
Creative Director
Advertisement
Advertisement
Advertisement