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Agency Network: 
Published/Aired: 
October 2015

Description

Film advertisement created by BBDO, United States for Barbie, within the category: Gaming.

Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter
Senior Copywriter: Adam Balogh
Senior Art Director: Jason Moussalli
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic                                                                                                                            
Managing Director: Marc Burns
Senior Account Director: Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music, Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Executive Producer: Patti Bott
Production Company: Slim Pictures Inc
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Highest Rated

damnson's picture

Eh, it's alright I guess.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

talkingisfree's picture

Starts greatly, wraps up ok. Good stuff anyway

talkingisfree
Activity Score 2712
Art Director
kleenex's picture

I will agree to that.

kleenex
Activity Score 52706
Web Designer/Developer
T.'s picture

Yeah. Good stuff.

T.
Activity Score 1110

What's your ad telling the consumer?

halaby87's picture

very nice

halaby87
Activity Score 10316
artcurie's picture

very nice!

artcurie
Activity Score 363
Priya Wijetunga's picture

Good insight. Like it.

Priya Wijetunga
Activity Score 1667
General Manager
damnson's picture

Eh, it's alright I guess.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

jodamo5's picture

This is a totally different angle for Barbie marketing. Give it a positive message to stand for, which will help set it apart from the negative body image messages it has become known for. If they keep building marketing along these lines I expect this will work extremely well for the Barbie brand.

jodamo5
Activity Score 18

I run an online marketing agency in Hamilton, New Zealand.

LeonTheLion's picture

Love this! Really fantastic work.

LeonTheLion
Activity Score 8
lambertt's picture

Great way to combine field stunts with the playful concept at the end

lambertt
Activity Score 35
CommandZ's picture

Really well done. Great angle for the category and outstanding emotional connection to the audience. Great work Adam & Jason and the whole DDB team.

CommandZ
Activity Score 2509
Creative Director
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