Imagine the possibilities
Description
Film advertisement created by BBDO, United States for Barbie, within the category: Gaming.
Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter
Senior Copywriter: Adam Balogh
Senior Art Director: Jason Moussalli
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic
Managing Director: Marc Burns
Senior Account Director: Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music, Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Executive Producer: Patti Bott
Production Company: Slim Pictures Inc
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter
Senior Copywriter: Adam Balogh
Senior Art Director: Jason Moussalli
Senior Producer: Lisa Christman
Business Affairs: Danielle Ivicic
Managing Director: Marc Burns
Senior Account Director: Fredkin
Management Supervisor: Nicole Dongara
Account Supervisor: Nicholas Roth
Director of Business Development: Crystal Rix
Senior Planner: Alaina Crystal
Director: Karen Cunningham
Director of Photography: Jeff Cutter
Executive Producer: Tom Weissferdt
Line Producer: Suzie Greene Tedesco
Music House: De Wolfe Music, Andrew Know Music Productions
Edit / Visual Effects House: No6
Editor: Andrea MacArthur
Executive Producer: Crissy de Simone
Post Producer: Yole Barrera
Flame Artist: Verdi Sevenhuysen
Colorist: Bob Festa at Company 3
Executive Producer: Patti Bott
Production Company: Slim Pictures Inc
Oct 18, 2015 - 16:37jodamo5
This is a totally different angle for Barbie marketing. Give it a positive message to stand for, which will help set it apart from the negative body image messages it has become known for. If they keep building marketing along these lines I expect this will work extremely well for the Barbie brand.
I run an online marketing agency in Hamilton, New Zealand.
Oct 29, 2015 - 17:45CommandZ
Really well done. Great angle for the category and outstanding emotional connection to the audience. Great work Adam & Jason and the whole DDB team.
Creative Director
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