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March 2018

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In honor of International Women’s Day, Barbie is introducing their “Shero” Collection of dolls on March 8. Likenesses include Nicola Adams, Bindi Irwin, Misty Copeland and Ibtihaj Mohammed. The spot highlights statistics for gender inequality in the workplace with a charming and persuasive delivery by a group of young girls despairing over a lack of female role models.

Film advertisement created by BBDO, United States for Barbie, within the category: Toys.

Advertising Agency: BBDO, San Francisco, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Matt Miller, Steve Rutter
ACD / AD: Christina Whalen
ACD / Copywriter: Andrew Shaffer
Art Director: Rachael Kelly
Copywriter: Taylor Garrett
Director of Integrated Production: Louise Doherty
Senior Producer: Whitney Ferris
Editor: Andrea MacArthur
Editorial Company:Lost Planet
Production Company: Slim
Director: Karen Cunningham
Executive Producer: Tom Weissferdt
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