Agency Network: 
October 2016


Brazil has a very big problem of education. The roots of this problem are corruption, political impunity, populism in a vicious circle. The Bank of books is part of an association called Gaucho Foundation Social Banks, an association where the commerce and industry get together for social projects in education, culture and human assistance. From October 28, beginning the book´s donations throughout the state of Rio Grande do Sul. The books are collected, cataloged and distributed in penitentiaries across the state. The film "The book" besides asking for donations, presents a much-discussed reality in Brazilian society, the importance of education in reducing violence.

Film advertisement created by Escala, Brazil for Bank of Books, within the category: Public Interest, NGO.

Advertising Agency: Escala, São Paulo, Brazil
Creative Director: Flavio Waiteman
Art Director: Luciano Santos
Copywriter: Flavio Waiteman
Production Company: Brokolis / Minas Gerais
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kleenex's picture

Did this idea even work? Did they get in enough books??

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