Surprise
Description
Film advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.
Creative Directors: Will Rust, Ferenc Benesch
Art Directors: Taras Dzendrovskii, Zoltan Visy
Copywriters: Karolina Galacz, Sasha Doroguntsova
Accounts: Svetlana Polyakova, Martin Alles, Sasha Savonik
Producer: Irina Pigal
Director: Mikko Lehtinen / Sauna@Feel Films
What does anything have to do with anything in this spot? Critical failure.
Quite really.
With a German bank, you won't get surprises. Which is a benefit for many people
The only reason I am giving this spot 6, instead of 7 or even 8, stars is because some people won't get it (the French Prof above). Excellent spot though!
IMO You shouldn't kill points because "some people won't get it".
I'm not French, German, Asian or Amercian, and I totally got it. :)
I really love this spot.
8.5 from me, Plus and additional ghost-point, because it's a bank. Bank briefs are haaaard to work on...
I concur and second every point Abc made, especially the last one.
Long time since an AOTW TV commercial made people use their brains. Very good Ukraine.
очень круто
great direction
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