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Surprise

Agency Network: 
Published/Aired: 
March 2011

Description

Film advertisement created by Ogilvy, Ukraine for Bank Forum, within the category: Finance.

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Highest Rated

mikehi73's picture

Loved it...8 stars from me

mikehi73
Activity Score 23
Producer/Director
Prof's picture

What does anything have to do with anything in this spot? Critical failure.

Prof
Activity Score 1449
Copywriter |

Quite really.

JeffP's picture

With a German bank, you won't get surprises. Which is a benefit for many people

JeffP
Activity Score 810
Marketing Manager at TomTom
lalmadv's picture

Different approach for a bank. Thumbs up.

lalmadv
Activity Score 78
Copywriter
atb2005's picture

The only reason I am giving this spot 6, instead of 7 or even 8, stars is because some people won't get it (the French Prof above). Excellent spot though!

atb2005
Activity Score 13557
Dingleberry Jack's picture

IMO You shouldn't kill points because "some people won't get it".
I'm not French, German, Asian or Amercian, and I totally got it. :)

I really love this spot.
8.5 from me, Plus and additional ghost-point, because it's a bank. Bank briefs are haaaard to work on...

Dingleberry Jack
Activity Score 246
CommandZ's picture

I concur and second every point Abc made, especially the last one.

CommandZ
Activity Score 2511
Creative Director
kleenex's picture

I like a bank with non surprises.

kleenex
Activity Score 58667
Web Designer/Developer
TommyO's picture

Cute.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Mick001's picture

nice approach!

Mick001
Activity Score 144
CEO of "Exclusive Group"
Glut's picture

Excellent

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Temple's picture

Long time since an AOTW TV commercial made people use their brains. Very good Ukraine.

Temple
Activity Score 11341
Creative Director
mikehi73's picture

Loved it...8 stars from me

mikehi73
Activity Score 23
Producer/Director
SuperPolle's picture

Brilliant. And very refreshing non-bank-like bank communication.

SuperPolle
Activity Score 155
denfilm's picture

nice

denfilm
Activity Score 409
Producer/Director at Ministry Film |

www.ministryfilm.com

giulio frittaion's picture

очень круто
great direction

giulio frittaion
Activity Score 46
Creative Director at Fab / La Fabbrica Creativa
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