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A light of hope

Agency Network: 
Published/Aired: 
November 2016

Description

Since 1978 Banco de Chile has been the bank of Teletón, an NGO that raises funds to help children with disabilities across the country. This year we wanted to encourage people donation with a message of joy, unity and solidarity. Because their support is more than money, it is a light of hope.

Film advertisement created by Y&R, Chile for Banco de Chile, within the category: Finance.

Advertising Agency: Prolam Y&R, Santiago, Chile
Executive Creative Directors: Álvaro Becker, Francisco Cavada, Emerson Navarrete
Creative Director: Andrés Echeverría
Art Directors: Jaime Cano, Francisco Pérez, Mauricio Muñoz, Diego Riveros
Copywriters: Jonathan Chauque, Rafael Pabón
Client Service Director: Michelle Fuguet
Account Director: Cristián Gómez
Account Supervisor: Josefina Correa
Account Executives: Modesto Moraleda, Daniela Cabello, Nicolás Bouillet, Josefa Henríquez
Production Company: Believe
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Highest Rated

fcojavo's picture

Teletón is NGO that raises funds to help children with disabilities across the country

fcojavo
Activity Score 5
Art Director
fcojavo's picture

"This year the solidarity of Chilean it becomes a Light of Hope"

"Because when we are united, we achieve the impossible"

fcojavo
Activity Score 5
Art Director
kleenex's picture

nicely animated

kleenex
Activity Score 58797
Web Designer/Developer
Phillhb's picture

Nice animation - but a big F Off on the advert. Logos emblazoned everywhere, and spending money seems to light things up - A thinly veiled self congratulation advert that should never have seen the light of day.

Phillhb
Activity Score 372
fcojavo's picture

Teletón is NGO that raises funds to help children with disabilities across the country

fcojavo
Activity Score 5
Art Director
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