A landmark campaign for global whisky brand, Ballantine’s. ‘Too Good To Hide’ tells the story of three signature Single Malts that normally lie hidden inside of the famous blend. Exploring a fictitious ‘House of Ballantine’s’, we encounter locked doors, towering walls, safes and hidden corridors, as we make our way through the brand story to uncover three unique worlds. Driven by a sense of intrigue and revelation, discover the distinctive origin and flavour stories of each malt. The entire campaign was created in 3D, opening with this 2min ‘hero’ film, followed by cutdowns, social assets, and high resolution statics for digital, print, OOH and POS.