Power is not wielded from corner offices. Success no longer wears only pin stripes. Nor does it just sit in high rises of glass and chrome. The latest Ballantine’s communication raises a toast to the entrepreneurial spirit of this new breed who are redefining the codes of corporate success. Unorthodox, intrepid and bold in its very visual language, the latest campaign by Ballantine’s aims to acknowledge their audacious spirit with aspirational authenticity.
The new Ballantine’s campaign is an ode to these ‘Uns’ - symbols of the fearless new corporate tribe. So there is no one hero in the film. The protagonists are many, diverse and represent corporate success across unconventional walks of life. Fearless, bold and not disheartened by temporary glitches, their strength lies in their uniqueness. They’re holding their ground in un-stereotypical ways; scripting success in unimagined fields and professions.
Film advertisement created by Ogilvy, India for Ballantine's, within the category: Alcoholic Drinks.