Agency Network: 
Published/Aired: 
October 2008

Description

Film advertisement created by Ogilvy, South Africa for Bakers, within the category: Confectionery, Snacks.

Advertising Agency: Ogilvy, Johannesburg, South Africa

Creative Director: Bridget Johnson

Art Directors: Monique Kaplan, Amy Auret

Producer: Lisa Jaffee

Creative: Shy the Sun

Animation Directors: Jannes Hendrikz and Ree Treweek

Character Designs: Ree Treweek

Compositing: Jannes Hendrikz

Producer: Nina Pfeiffer

Production House: Blackginger

Producer: Tracy-lee Portnoi

Animation Supervisor: Darrin Hofmeyr

VFX Supervisor: Marc Horsfield

Modeling: Francois Conradie, Hayden Barnett,

Rigging: Sandy Sutherland

Animation: Richard Clarke, Andre de Villiers, JC Phillips

Textures: Sasha Perdigao, Lani Greenhill, Kirsten Beets

Fur: Suzanne van Niekerk, Jason Slabber

Lighting and look dev: William Harley

Systems developer: Neilan Naicker

Matte Painting and Flint: Rob Muir

Assistant compositor: Monika Vermuelen

Live Action: CAB films

Director: Bruce Paynter

Producer: Charles Gallacher

Sound Design / Mix: Alun Richards
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Crisp One's picture

um.....good production

Crisp One
Activity Score 1989
Other at New York
max miranda's picture

The execution is great...

max miranda
max miranda's picture

The execution is good...

max miranda
Guest commenter's picture

Great...something "coke" on this. Good production & great agency work.

Guest commenter
Guest commenter's picture

I'm not loving this.

Guest commenter
CapeHK's picture

nice

CapeHK
Activity Score 181
tototwiga's picture

Visually, it's gorgeous.

tototwiga
Activity Score 153
Toto
teenquey's picture

WOW... Two thumbs up... very nice

teenquey
Activity Score 290
JWT
Guest commenter's picture

...pretty...

Guest commenter
Roger Daly's picture

Cute.
Not fresh.

Roger Daly
Activity Score 355
Adaddicted's picture

Oh! lovely...

Adaddicted
Activity Score 3403
Art Director |

withalltherespects

Guest commenter's picture

GREAT ONE!!

Guest commenter
eclipse011's picture

Our cookies our so jummy even fantasy creatures will eat them? Nice execution but where's the concept?

eclipse011
Activity Score 44
Art Director at Scheepens reclame adviseurs
Guest commenter the art director's picture

looks really cute and lovely. and if it had come out be4 the Coke ad, i would have loved it. But it does seem like a lot (a whole lot) was taken from the Coke ad.

Guest commenter...
Guest commenter the art director's picture

looks really cute and lovely. and if it had come out be4 the Coke ad, i would have loved it. But it does seem like a lot (a whole lot) was taken from the Coke ad.

Guest commenter...
plamenogn's picture

My admires, but it is not from any Coke ad. It is a mix of fairy tales. Clearly showing the target! :)
In the Coke ad was only non existing creatures. Here are fairy heroes... in the forest - where else! ;)

plamenogn
Activity Score 57
Ogilvy & Mather
Guest commenter's picture

great execution.... !!

Guest commenter
Veronica Yulianti's picture

great execution.... !!

Veronica Yulianti
Guest commenter's picture

I Lov this Ad..!

Immad Zaf

Guest commenter
Immad Zaf's picture

I lov this Ad..!

Immad Zaf
Guest commenter's picture

ufff!!!

Guest commenter
iswanda82's picture

phewww..... ( i was just re-enacting the animators...._)

iswanda82
Activity Score 344
Art Director
kurtberengeiger's picture

The "Happy Forest". Nice stuff.

kurtberengeiger
Activity Score 7307
Copywriter
Soek's picture

Excellent execution, all round nice ad.

Soek
Guest commenter's picture

Loving it! Execution is brilliant

Guest commenter
VioletYoshi's picture

Absolutely adorable!

VioletYoshi
Guest's picture

I like it.
Especially for children, it'll grab their attention
right away.

Next thing you know they'll be asking their parents
to buy these cookies :]

Guest
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