Bacs, the not - for - profit organisation behind Direct Debit and the Current Account Switch Service in the UK, is promoting the current account switch guarantee through a new integrated campaign created by Engine.
The campaign is fronted by the Switch Guarantee Guy, an ultra - smooth character who’s spreading the word that it’s never been easier for UK customers to switch current accounts.
Film advertisement created by Partners Andrews Aldridge, United Kingdom for Bacs, within the category: Finance.
Creative Director: Steve Aldridge, Richard Worrow, Ross Newton
Art Director: Bilel Labjaoui
Copywriter: Jenna Thomas
Producer: Rowena Jeffreys - Jones
Director: Peter Cattaneo / Academy Films
Senior Account Director: Diane Gracie
Account Director: Sam Paiolo
Account Managers: Melita McMaster, Celia Taylor
Account Executive: Phoebe Newman
Project Manager: Irene Goss
Recording Engineer: Tom Pugh / Grand Central Recording Studios