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The hunt

Agency Network: 
Published/Aired: 
February 2013

Description

Baci, the French boutique lingerie brand, has launched an ad for its new women's range, which reveals what might happen if its models could hunt men. The campaign coincides with the aftermath of the French game-hunting season and promotes the pursuit of another kind of "hunt".

Film advertisement created by Mademoiselle Scarlett, France for BACI, within the category: Fashion.

Advertising Agency: Mademoiselle Scarlett, Paris, France
Creative Director: Olivier Bouas-Laurent
Art Director / Copywriter: Christophe Mallus
Director: Maxime Charden
Account manager: Séverine de Nazelle
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kleenex's picture

Those ladies can hunt me anytime...

kleenex
Activity Score 58797
Web Designer/Developer
Temple's picture

I'm not sure about the idea, but I'm 100% sure that this model's ass should get a Gold Lion.

Temple
Activity Score 11341
Creative Director
CommandZ's picture

+1

CommandZ
Activity Score 2515
Creative Director
alausa's picture

Amen!

alausa
Activity Score 1420
Creative Director at Noah's Ark
josh n.'s picture

nothing special, but it works!

josh n.
Activity Score 484
Art Director at Miami Ad School - New York |

www.joshnamdar.com

ancana22's picture

gostosas! só!

ancana22
Activity Score 276
Redator
abake's picture

So Baci makes lingerie that makes men want to run away from women. Cute.

abake
Activity Score 1262
RMG Connect Colombia
certaintly's picture

idea is ok i guess, but the execution is just horrible... really really bad production. looked amateurish
why would they be running away?

certaintly
Activity Score 3988
monoliz's picture

they have no insight, very bad actors and beautiful ladies.

monoliz
Activity Score 1304
DirkDiggler's picture

Those guys are completely gay

DirkDiggler
Activity Score 2
Copywriter at Cba Argentina
Luca de Santis's picture

aweful sexist

Luca de Santis
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