Bacardi Film Advert By Y&R: Inventions

The spirit seems reinvigorating, the music builds up a perceived excitement, the cheesy reinterpretation of what roles these inventions had towards a more "party-oriented" goal suits the brand, and the overall feel of the ad is a generic "Drink-our-drink-because-party" TVC but with an endearing twist.
Not bad, not amazing either.

Richard Finch

Activity Score 201

Graphic Designer

Jun 02, 2011 - 4:14

I like this... Good direction, good music. Ok for me.

pez

Activity Score 1804

Jun 02, 2011 - 7:01

yep. good copywriting but sorry to say that, it's so untrue and so "typish" that it even annoys you the creators had more fun to do this than you watching. And by the way; really someone "INVENTED" the light? not artificial light?

miko1aj

Activity Score 3086

Art Director |

http://www.mixcloud.com/miko1aj/

Jun 02, 2011 - 8:15

good one

ambareesha

Activity Score 253

Graphic Designer |

- @mbi

Jun 02, 2011 - 9:38

i am jealous. the closure line is super awesome. this is a very good commercial film. and i love the house which looks like babylons tower. i wonder if they use it somewhere else. funny tho how all alcohol commercials claim to give people a sweet kind of togetherness.. no matter what level of narration they do, its all the same..
anyways, super good film.
7 stars well because its not very creative but super well crafted

advertising ninja

Activity Score 616

Art Director at brain, warsaw

Jun 02, 2011 - 9:57

what´s so cool about this??

Glut

Activity Score 3935

Public Relations at Glut. Ideas Boutique.

Jun 02, 2011 - 10:55

I liked it. Nothing terribly new, but it was very well filmed and put together...

abake

Activity Score 1262

RMG Connect Colombia

Jun 02, 2011 - 13:30

I like.

kleenex

Activity Score 58793

Web Designer/Developer

Jun 02, 2011 - 14:59

does anybody know how to make this fucking player run properly??????!!!!

picopalqlea

Activity Score 999

Jun 03, 2011 - 5:34

I am the target Audience for this campaign and i love it! i really like how someone has changed it from doing all these for the good of mankind to doing these things just so they can get together and party, It strikes a chord with me. Especially on a friday!

Phillhb

Activity Score 377

Jun 03, 2011 - 9:24

Simply amazing - Dwayne Tucker.

DwayneTucker

Activity Score 54

Photographer at Photography For You by DwayneTucker.com/ PicBloom.com / Savannah College of Art & Design / Miami International University of Art and Design |

"Don't ever believe that you are better than anybody and don't ever believe that anybody is better than you." A quote from my mother.