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Dance

Campaign
Agency Network: 
Published/Aired: 
May 2009

Also From This Campaign 2

Description

Track name – “Faster”

Film advertisement created by Y&R, United States for Bacardi, within the category: Alcoholic Drinks.

Advertising Agency: Y&R New York, USA
Executive Creative Directors: Scott Vitrone, Ian Reichenthal
Creative Directors: Guillermo Vega, Icaro Doria
Art Director: Adolfo Alcala
Copywriter: Patrick Conlon
Exec Directors of Content Production: Lora Schulson
Content Producer: Lora Schulson
Music Producer: Eric David Johnson
Production Company: Anonymous Content
Director: Armando Bo
Exec Producer / Producer: Jeff Barron
Editing Company: PS 260
Editor: Maury Loeb
VFX / Graphics: The Mill, NY
Music track: Rubin Steiner
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AlexM's picture

It's boring. And the lighting is bad. What is the concept?

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

Guest's picture

i think its showing that the bacardi has magic to make it's user in mood and he gives up shyness and he do whatever he want to do with perfection. So moral of the clip is - have bacardi and be a eye catchy for others.

Guest
Guest's picture

Not a bad idea - should've been 30 seconds shorter, though.

Guest
Emran Hayat's picture

boring... 20sec enough

Emran Hayat
Activity Score 832
Art Director at IAL Saatchi & Saatchi |

Creativity is a natural extension of our enthusiasm

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