Babbel, the world’s top-grossing language learning app, has now launched a new global brand campaign for January, focussing on the transformational effects that come with knowing another language. Highlighting the claim “Understanding Changes Everything”, two new TV Spots have been created to show how small interactions in other languages can have profound effects on a personal and professional level.
This adds to one of Babbel’s core brand messages: to inspire conversations that transform your world. The campaign has been developed based on research and market tests done via the research institute IPSOS, and it’s the first collaboration between Babbel and the award-winning Amsterdam-based production company Media Monks, together with creative director Charlotte Moore.
Film advertisement created by Media Monks, Germany for Babbel, within the categories: Education, Electronics, Technology.