Babbel, the world’s top-grossing language learning app, has unveiled its own unique sound identity, to inspire conversations and brand recognition for language learners across the globe. Created by specialist sonic branding agency DLMDD, the sound identity has been created to align with the brand’s ethos which celebrates the explorative process of language learning. Named “The Perfect Fifth”, the distinctive sonic identity, which launched in tandem with Babbel’s latest campaign “Accent Yourself” by Forsman & Bodenfors, will be heard by audiences across every touchpoint throughout the user journey. “The Perfect Fifth”, created by composer Dom James, draws upon a globally recognised musical construct which evokes human feelings of simplicity and success. It has been designed to act as a sonic counterpoint to the perceived challenges often encountered when conversing in a new language.
Film advertisement created by Forsman & Bodenfors, United Kingdom for Babbel, within the category: Education.